Here’s an interesting Times article that boils down to what was done with the data obtained via a Facebook quiz app. Note that Facebook did not create this app, but a third party consultant. The intent? To distill enough information about a given voting segment to create political messaging designed to influence those voters.

Although the title is quite misleading, it does capture the fact that people willingly gave clues regarding their political-psychological leanings while “taking the quiz”. Seems harmless, right?

Yeah.

However, they didn’t know that the author was also scraping their profile to gather more information about them and that of their friends. The app author was paid more than $800,000 to create the app… so I’m going to go out on a limb and guess that they weren’t simply trying to figure out your hair color.

Unfortunately, this article is behind the Times pay wall so you’ll have to use one of your 5 monthly free reads if you don’t have a subscription.

How Trump Consultants Exploited the Facebook Data of Millions

Full Article: nyti.ms/2GB9dK4