doggone companies

Here’s an interesting Times article that boils down to what was done with the data obtained via a Facebook quiz app. Note that Facebook did not create this app, but a third party consultant. The intent? To distill enough information about a given voting segment to create political messaging designed to influence those voters.

Although the title is quite misleading, it does capture the fact that people willingly gave clues regarding their political-psychological leanings while “taking the quiz”. Seems harmless, right?

Yeah.

However, they didn’t know that the author was also scraping their profile to gather more information about them and that of their friends. The app author was paid more than $800,000 to create the app… so I’m going to go out on a limb and guess that they weren’t simply trying to figure out your hair color.

Unfortunately, this article is behind the Times pay wall so you’ll have to use one of your 5 monthly free reads if you don’t have a subscription.

How Trump Consultants Exploited the Facebook Data of Millions

Full Article: nyti.ms/2GB9dK4

… Especially since it is an article about how Target Stores figures out how to market to you.

“Habits aren’t destiny — they can be ignored, changed or replaced. But it’s also true that once the loop is established and a habit emerges, your brain stops fully participating in decision-making. So unless you deliberately fight a habit — unless you find new cues and rewards — the old pattern will unfold automatically.

“We’ve done experiments where we trained rats to run down a maze until it was a habit, and then we extinguished the habit by changing the placement of the reward,” Graybiel told me. “Then one day, we’ll put the reward in the old place and put in the rat and, by golly, the old habit will re-emerge right away. Habits never really disappear.”

The rest of the article is here.

Thoughts from "him"

Stuff that makes me go "Hmmmm…"

The scariest thing I’ve heard in a long time…

Share this:

Like this:

Share this:

Like this: