I finally took the time to read this email from Blockbuster Express… and what it’s telling me is that unless I want to rent an old and dusty DVD (which in 99.9999% of all cases I don’t)  I might as well get my movies on Pay-Per-View?!?

#EpicFail. #YouJustRemovedAllIncentiveForDealingWithTheKiosk. #YourSelectionWasPoorAtBestAnyway.

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” BLOCKBUSTER Express will launch an easy, $3-$2-$1 pricing structure on November 8, 2011:

For the first 28 days, new releases on DVD (our Hot Movies) will be $3 plus applicable tax. After 28 days, Recent Releases on DVD will be $2 plus applicable tax for the initial night. After 90 days all movies on DVD will be $1 plus applicable tax for the initial night.

Hot Movies and Recent Releases carry our In-Stock Guarantee.

Additional nights are only $1 plus applicable tax – even for Hot Movies, Recent Releases and Blu-ray movies.

For movies on Blu-ray, simply add $1 plus applicable tax to the first night’s rental charge.

With our $3-$2-$1 pricing structure, we are able to bring you the latest releases, with our In Stock Guarantee, as well as offer hundreds of movies for only $1.

When you want a new release, we’ve got the movie you’re looking for. Our Hot Movies and Recent Releases carry our In-Stock Guarantee. So, if that movie is out of stock when you want it, you’ll find instructions on the movie detail page on how to text us for a promo code for a discount off another rental.

Remember, we’ve still got hundreds of movies for $1. Sign-up for an online account at http://www.blockbusterexpress.com to get a $1 movie night on us.”
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Seeing as how I didn’t buy my expensive TV and Blu-Ray player to play DVDs I believe that, for 99.9999% of all cases, you just lost a previously ridiculously loyal customer. Way to go guys!

#WhoeverTalkedYouIntoThisNeedsToBeFired. #Period.

var Rant = ‘done’;